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This film was to promote the “experience days” at Hagley Falconry Centre, where you can have hands-on experience flying birds of prey. It was linked through youtube to the homepage of the centre’s website and has already had 15,000 hits. This professional integrated marketing approach increased the centre’s business by 35% in 2008/9. Managing Director John Akerman says “It looks like a feature film trailer, and we are already planning our next video”.